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Discovering How to
Change Behavior
The Nutrition Behavioral Intervention
(CHAI) Core provides service to research projects that are developing
interventions aimed at promoting health and disease prevention. The Core has a
strong commitment to providing services to investigators seeking or developing
peer-reviewed funded projects relevant to health promotion and disease control.
Description of
Services:
Graphic Design
CHAI has a full-time graphic designer whose design work includes logos, print
materials, and web graphics. Quality image presentation is essential to
developing cohesive intervention and dissemination materials. Informed graphics
assist participants in navigating and absorbing educational messages.
Qualitative
Research
CHAI provides consulting and training in qualitative
methodologies relevant to formative research and process evaluation. CHAI
staff can assist researchers gathering information through focus groups, from
recruitment, composition, and implementation through analysis and
interpretation. Qualitative interviewing allows researchers to determine
knowledge level, barriers, and motivators, and can provide important process
information post-intervention. CHAI staff can assist in the development of the
interview guide, conduct the interviews, and provide analysis for researchers.
Usability Testing
A component of formative research, usability testing is an evaluation technique
that allows observation of actual participants as they encounter intervention materials,
either print or web-based. As participants search, browse, or complete specific
tasks, they are asked to "think aloud" while a usability specialist
asks questions and probes on specific areas. Including usability testing in the
development/formative stage of intervention planning ensures that users are
able to easily and effectively access web-based interventions and that they
understand the health education messages as intended.
Intervention
and Materials Development
Designing effective, theory-based
intervention materials relevant to today's populations is the main emphasis of
the CHAI Core. Working closely with our graphic designer, CHAI staff members
assist researchers in creating print and web materials matched to the needs of
the research intervention. CHAI is adding gaming and other new technologies as
interventions to reach out to other segments of study populations.
Dissemination
When research is effective, analysis and process
evaluation allow revision of the intervention materials for dissemination to
appropriate communities. CHAI can assist in the process evaluation, revision of
materials, and the determination of appropriate community channels.
Service Request
If you are interested in requesting services from the CHAI Core, please contact a member of the staff and complete
the online Service
Request Form. Someone will be in touch with you shortly regarding this request.
CHAI Core Web Site
Contact Us:
Carol Carr,
MS, Administrative Director
1700 MLK Jr. Blvd., Room 312
CB # 7294
Chapel Hill, NC 27599-7294
Phone: (919) 843-7830
Fax: (919) 966-7827
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